Email integration
with ActiveCampaign

Setup of email automation software with ActiveCampaign
Integrate ActiveCampaign with Thinkific
List and tags creation in ActiveCampaign
Auto-tagging of new students
Design and creation of 2 x ActiveCampaign automation: sign up + enrollment
Advise on what type of emails to send your students, and when
Sales funnel concepts
Q&A
Thinkific account
If you don’t have an account yet, you can create one using this link to get a 30-day free trial on the Start or Grow plan (so that you can have access to all features as opposed to their free forever plan which is quite limited)
1 course published (even if it is empty, simply set it on “hidden” so it does not appear on your Thinkific website/school)

350€ + VAT (if applicable)

Why invest in email marketing?

If you’re reading this, you’ve already understood two points: 1) email marketing is something you should be investing in because it remains a top-performing channel, and 2) there is no way you’ll be able to scale your e-learning business without some sort of automation.

There is an obvious 3rd point though: unless you’re a well-established business within your industry, it’s very unlikely that people will visit your website and purchase your course straight away.

You’ve heard it before: it’s all about relationships and nurturing your prospects so that you can build trust. That’s where email marketing can make a real difference.

The challenge though is that it can become rapidly time-consuming, and complex to manage.

Why ActiveCampaign is the best choice for Thinkific?

My go-to email marketing service provider is ActiveCampaign. I’ve tried many (think Mailchimp, AWeber, GetResponse, etc.). However, while on the surface they offer similar features, there are 2 main categories of these tools: some are list-based, and others are tag-based.

Without going into too much detail, choosing the right one is crucial when it comes to integrating it with an LMS such as Thinkific. The reason being that if you opt for a list-based email marketing service provider (e.g. Mailchimp), your integration with Thinkific will remain very basic: whenever a student signs up to your school, their contact information will be sync-ed with 1 list (and only 1) in Mailchimp.

That’s pretty much it… then if you want this new student to receive relevant emails depending on the actions they are taking, you will need to build external automations, via Zapier for instance.

While this setup can work, it’s going to cost you extra and will be very difficult to manage.

So what’s a better solution then? A tag-based email marketing platform, such as ActiveCampaign or ConvertKit.

ActiveCampaign still remains my first choice for Thinkific, simply due to the business relationship between the 2 companies. Also, the level of integration, flexibility and automation is simply a-ma-zing!

Setting up ActiveCampaign and integrating it with Thinkific

While connecting Thinkific with ActiveCampaign is relatively simple, the key elements to get it right are:
Making sure you have the foundation in place by creating a set of lists and tags that are in line with your course(s) and will be manageable as you scale
Understanding the concept of ActiveCampaign automations by putting in place the right triggers and delivering email sequences that are always relevant to the actions of your students in Thinkific
Breaking down your student’s journey: from creating an account on your school to enrolling in a free preview of a course, to purchasing a full course, and completing it

Can you do it all on your own? Absolutely! Are you going to get it done quickly and correctly? Well…not quite, unless you are already familiar with both Thinkific and ActiveCampaign.

If you want peace of mind, let me help you. Get it done fast and based on best practices so that you can get closer to starting enrolling learners in your course!

Contact me now so we can book a time to work on this together. With this service, I will get it done, but more importantly: I’ll show you how to do it, and answer any question you may have, so that next time, you will be able to do it on your very own, saving you time, and money!

Scroll to Top